Office
Led by people worked with world-leaders in AI and design

Founded at Albertopolis, home to Imperial College and the Royal College of Art, and named after Ada Lovelace, we bring together expertise in human-centred AI and design thinking to build transformative AI products and prototypes. Like the PARC, think tank with hands-on development.
Practice
Paradigm Leading
Human-Centred AI paradigm through lectures and teaching, community
New Product Development
Digital & Physical product Prototyping and development
Research Paper collaboration
Human-Computer Interaction, Human-Centred Computing, Design Research
Innovation Strategy
1-5Y horizon innovation strategy, speculative design scenarios
Approach
As an alternative to current technology-driven AI development, we centre humans and open development to co-design desirable technology for humanity. Our practice spans paradigm-setting, prototyping, and product development. We believe in fundamental paradigm redesign that translates into transformative products—practical alternatives to the status quo.
