Office
Led by people worked with world-leaders in AI and design

Founded at Albertopolis, home to Imperial College London and the Royal College of Art, and named after Ada Lovelace, we bring together expertise in human-centred AI and design thinking to build transformative AI products and prototypes.
What We Do
Paradigm Leading
Through teaching, community building, artwork and research
New Product Development
Digital & Physical product Prototyping and development
Academic Research
In HCI, Human-Centred Computing and Design Research
Approach
As an alternative to technology-driven AI development, we centre humans and open development to co-design desirable technology for humanity.
Our practice spans paradigm-setting, prototyping, and product development aiming for practical alternatives.
